Louvre
Immersive Mobile Experience
Illuminating Art, One Tap at a Time
Overview
Being entrusted to create a mobile experience for visitors of the world’s most iconic museum, The Louvre, was an unparalleled opportunity to blend art, history, and technology.
Challenge
The question was how to make a museum visit not just educational but truly enriching. Could we add layers of context and storytelling to some of the world’s most famous artworks?
Solution
Our mobile app drew inspiration from The Louvre itself, particularly its iconic glass pyramid. We wove this design theme throughout the app, down to intricate details like the 51-degree angle of the pyramid’s sides, in homage to the Giza pyramids. The app was engineered to provide rich context and stories behind artworks, enhancing the visitor experience.
Impact
The app redefined what it means to visit a museum, offering an in-depth, contextual exploration of art that significantly enriched the visitor experience. This wasn’t merely a digital guide; it was an expansion of the museum’s educational and aesthetic mission, thereby increasing visitor engagement and enriching the Louvre’s relationship with its audience.