Momentous
Rebranding
Modernising Momentous: A Legacy Reimagined
Overview
In an industry as rapidly evolving as domain registration, longevity is a feat unto itself. Momentous, having survived the .com bubble of the late ’90s, faced the challenge of modernising its brand without forsaking its heritage.
Challenge
The mission was to revisit and reinvigorate a brand that had remained robust yet stagnant. How does one infuse a sense of modernity into a company that has been around for over a decade whilst keeping its core values intact?
Solution
A new visual identity was crafted, giving Momentous a brand refresh that captured the essence of both its legacy and its contemporary relevance. The redesigned logo symbolised this duality perfectly, serving as a visual metaphor that is open to multiple interpretations—be it a Trojan helmet, an ode to Stonehenge, or two open doors.
Impact
The new brand identity was not merely a cosmetic change but a strategic one that repositioned Momentous as a dynamic, evolving leader in its industry. It combined historical stability with contemporary responsiveness, breathing new life into a veteran brand and setting a new standard for modernisation within the domain registration sector.
